CORPORATE TIPS - DRESS PERFECT

CORPORATE TIPS - DRESS PERFECT

Swatim Soni

IN KEEPING WITH THE CHANGING TIMES, A NUMBER OF COMPANIES ARE NOW INTRODUCING THE CASUAL DRESSING POLICY AT WORK

In a fast developing corporate world, comfort dressing has replaced classic dressing. “Most of India's IT companies are now encouraging casual dressing through the week. Most other sectors are now following this practice.

“The decision of encouraging casual dressing at work is welcomed by most companies since work output, dedication and efficiency are now, no more linked to formal wear only. However, this transformation also factors in comfort and style apart from reducing stress levels among employees. Professionals must, however avoid the usual faux pas and ensure that they wear good shoes to match the casual attire,“ says Umesh Modi, managing director, Jupiter Infomedia.

A decade ago, most professionals were required to dress formally while presenting a project or pitching to a client. However, in today's times, a mix between casual and formal dressing is welcomed by most sectors.

Narrating one of her experiences, Nirali Turakhia, a freelancer retailer says, “It was when I met a CEO of a start-up in the US that I realised how well informal clothing was accepted globally. Dressed in shorts, he was there to discuss a business deal. That is when I realised that the shift from formals to casuals is welcomed overseas.“

THE PARALLEL OPINION

Whether the shift from formals to casuals is a positive thing is topic of debate among seasoned corporate professionals and budding entrepreneurs.

“Dressing at work has a lot to do with one's work profile. Historically, formal suits have been an integral part of business deals, and casuals, back then, were symbolic of a laid-back attitude. However, this has changed now,“ explains fashion stylist Manika Jain. “As long as the attire is appropriate for the work profile and is in sync with the work setup, casual clothing is okay to adopt,“ she adds.

Another reason for a shift in attire is attributed to young bosses taking the reins of large

scale companies across sectors. A number of young CEOs are now spotted in denims and casual tees at official conferences and events.

“My style is to go completely casual. I prefer wearing bright coloured shirts or tshirts with denims and boots,“ says Shankar Ganesh, managing director, Nyka Events, Private Ltd.

There has been a significant shift in women's dressing preferences as well. “At work as well as at home, women now prefer wearing clothes that are functional and comfortable to maintain, keeping them feeling fresh through the day,“ shares Pranal Modani, Chief, Business Development, Channel Nine and ED, Sangam (India) Ltd.

INDUSTRY OVERVIEW
While casual dressing is now being adopted by most industries, a number of companies still follow a formal dress code. While employees can give a skip to business suits, they are however required to dress in shirts and trousers. The freedom to wear casuals to work is a good policy, provided, decent dressing guidelines are put in place.

             

Reposted by Bryan T.,

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